LG G3- First smartphone with Quad HD
Local consumers will be able to get their hands on the LG G3, the latest smartphone offering from LG Electronics (LGESA) in August. The G3 is the successor to the highly successful LG G2. The G3 is the first smartphone with Quad HD display and this is also one of the features that make the G3 sought after. Quad HD means that the resolution of the display is four times better than HD.
LG has an unrivalled reputation in the display arena and decided to incorporate a Quad HD display with the G3 that would be able to render true-to-life image quality. At the time of development, Full HD display was the best resolution available for smartphones. Most smartphones are equipped with 13-megapixel cameras; therefore photos taken with these have higher resolutions than Full HD and Quad HD display resolutions.
“Up until now, we’ve been viewing high quality images on low resolution displays,” said Deon Prinsloo, General Manager for LG Mobile. Mobile devices need better displays so that we, as consumers, can enjoy high resolution images in its full detail. “Just as there are premium sound options in the audio industry, LG provides a premium display quality through Quad HD,” said Prinsloo.
Quad HD display produces sharper, crisper and clearer images with more realistic colour reproduction. With Quad HD, the finest detail is noticeable in images. With higher resolution displays also comes a shorter battery life. The developers took into consideration that higher resolution screens shortens battery life and the G3 was designed to optimise its battery consumption. The result being that the G3 display uses less energy than the standard Quad HD display would.
With a pixel density of 538ppi, the G3’s Quad HD display sets new viewing standards when it comes to smartphone displays. The 5.5 inch screen boasts a ratio of 76.4% with thin bezels all around, which makes the G3 feel as comfortable as smaller traditional smartphones in the hand.
The G3 guarantees the best quality viewing of photos and videos of any smartphone that is currently on the market.
LG G3 colours