With the launch of LG’s 105″ TV in South Africa, LG Electronics is proud to announce a new association with CNBC Africa (DSTV Channel 410), Africa’s largest and most widely distributed finance and business television network.
The two leading brands will work together to offer CNBC Africa audiences an unprecedented viewer experience. LG’s latest ultra-sharp screen has earned its place in the CNBC Africa Johannesburg Stock Exchange (JSE) ahead of the launch.
Managing Director for LG Electronics South Africa, Mr Il Hwan Lee says, “We’re as excited about working with CNBC Africa as we are about the arrival of the 105-inch screen. We’re proud to have the opportunity to work with a world-class television network. The JSE is Africa’s financial hub so we couldn’t think of a more fitting place for LG’s finest technology.”
LG ahead of the curve
The massive 105” screen is the largest and most spectacular LG ULTRA HD TV yet. With a resolution of 11 million pixels – five times more than current Full HD TV – LG’s CURVED ULTRA HD TV is the ultimate in premiere viewing quality. The high pixel density means that images are rendered with an unrivalled sharpness and clarity.
With its sleek and aesthetic curve, the TV provides an integrated entertainment hub through LG Smart+ TV feature. It uses the webOS to deliver an intuitive, simple and fast way to access different content in one place. WebOS is enables viewers to connect to and switch between all of their different content, while exploring new shows, apps and services.
CNBC embraces cutting-edge technology
CNBC Africa has always prided itself in delivering pan-African news using the state of the art technology, some being the first to be used in Africa. Wendy Mahoney – Director of Sales and Marketing at CNBC Africa says, “As we all know CNBC Africa is first in business on the African continent using state of the art technology, some being the first to be used in Africa. It is for this reason we welcome the alignment of ourselves with first in class initiatives. Our association with LG will ensure that our audiences can get the latest updates on business news, financial forecasts and economic innovation on a screen that offers near-perfect cinematic viewing.”
LG Electronics will be featured in two CNBC Africa shows “Tech Busters” and “Open Exchange”. Tech Busters covers the latest and greatest innovations in technology. This show presents the bottom line on corporate technology and gives viewers the inside story on what gadgets, gizmos and technology that is changing the face of business. Tech Busters is technological television at its best. Two of the country’s top tech journalists Aki Anastasiou and Toby Shapshak join forces to bring viewers up to speed on consumer technology.
CNBC Africa currently broadcasts to South Africa, Botswana, Namibia, Mozambique, Kenya, Nigeria, Gabon, Ghana, Mauritius, Rwanda, Uganda, and Zambia. By 2016, the channel plans to establish a point of presence in all major economies in Sub-Saharan Africa.
The channel is available to consumers on three platforms – Direct to Home (DTH), Digital and analogue terrestrial (DTT) and through IPTV on www.cnbcafrica.com. CNBC Africa’s viewership has grown by a cumulative average of 28.52% since 2009. As the channel joins forces with LG, it’s clear that the association will help to continue growth and development across Africa.
The 105-inch CURVED ULTRA HD TV will be available at premium electronics retailers countrywide. Follow the release of the LG 105UC9 at https://www.facebook.com/LGSouthAfrica and https://twitter.com/LGSouthAfrica. For more information on this game-changing product, please visit http://www.lg.com/za.
