LG recognised at the 2015 KASI Brand Awards

Mar 27th, 2015

LG resonates with South Africans, irrespective of background or living standard

LG Electronics (LG) was recognised at the KASI Star Brands Awards in conjunction with Ask Afrika, where South Africa’s number one township brands were celebrated. LG was formally awarded as one of the most locally used brands in South African townships, irrespective of background or living standard. KASI Star Brands are weaved into the fabric of vibrant South African townships, where LG has resonated with its products across all categories.

South Africans create KASI Star Brands as township consumers vote with their wallets and hearts and in the process created twenty four KASI Star Brands. Daily Sun and Ask Afrika have partnered to showcase the KASI Star Brands of 2015/2016.

LG was noted as one of the brands that define a common experience, often on a daily basis to which South Africa’s township consumers are committed to in a real sense. The majority of these consumers put their money where their mouths are to demonstrate this commitment.

LG performed exceptionally well in various categories, namely: Air-conditioning, Washing Machine, Tumble Dryer, Microwave Oven, Sound System, Television, DVD Players, PC and laptops. LG continues to offer consumers healthier and greener prod-ucts, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products across all categories are designed to resonate with consumers not just locally, but around the world. LG’s innovative technologies and convenient features set new trends in the electronics industry.