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Building a long history of award-winning designs and consistently delivering elegance and performance to the lives of the consumers, LG Electronics (LG), a global leader and technology innovator, is reaffirming its commitment by ushering in a new and exciting product line-up this year.

Close on heels of the recently concluded CES 2016, the Consumer Technology Association (CTA®) recognized LG’s excellence in design and technology with 21 awards for innovative products. LG received the prestigious 2016 CES® Innovation Awards in 10 highly competitive categories.

Riding on this success and reinstating its commitment to the Middle East & Africa region, LG Electronics MEA has announced the dates for its annual “Innovation” festival – Innofest 2016.

The annual LG InnoFest 2016, which marks its first edition in the UAE and its third year in the region, represents a crucial platform for reinforcing LG’s position in the global consumer electronics and appliance industries, as well as responding to local market needs under LG’s brand identity theme of “Innovation”. The event will be held in February where over 250 regional partners, distributors and key customers will be flown in to showcase and brief them about the innovative line-up of LG’s consumer electronic products.

Commenting on the upcoming LG InnoFest 2016, Kevin Cha, Executive Vice President at LG Electronics for the MEA region said, “LG has been delving deeply into design and research that takes full advantage of the technologically advanced era.”

“Successful businesses not only respond to current needs, but often anticipate future trends and develop an idea, product or service that allows them to meet a future demand rapidly and effectively and for that, innovation is the key to stay ahead as technologies or trends evolve”, he added.

From the revolutionary OLED TVs to the ground-breaking TWIN WashTM washing machines, and everything in between, LG continues to deliver products that make consumers’ lives easier

LG’s prolific OLED TV line-up has elevated the technology into an entirely new category of television. LG’s revolutionary OLED display technology features HDR premium performance and delivers truly exceptional picture quality, with perfect blacks and incredible color, even at wide viewing angles. LG OLED TVs’ perfect blacks contribute to a contrast ratio 200 times deeper than that of an LCD panel and bring colors to life like never before.

Likewise, LG continues to take laundry to the next level with its TWIN Wash™ with Sidekick™ pedestal washer, an industry-first home laundry innovation that allows users to run two separate loads of laundry at the same time.

That’s not all, LG’s award winning laundry innovation, LG Styler, is a sleek new clothing management system that is an easy and time-saving way to maintain and refresh special care items such as suits, coats, blouses and sweaters. It is designed to minimize the frequency of trips to the dry cleaners to save consumer’s time and money while helping them look and feel their best.

LG Electronics has robust plans to expand and enhance its product line-up across the Middle East & Africa region and more plans will be unveiled during the upcoming innovation festival.

With innovation at the forefront, LG Electronics has also been pursuing a premium-market strategy, providing the opportunity for the company to position itself as a technology innovator with a flair for convenience, design and style.