Upcoming Webinar: Is your Customer Data an Asset or Liability?

The quality of customer data is a critical component to success with any CRM system.  Without accurate, up-to-date, and properly structured customer records, CRM systems will fail to deliver on their potential. And, as your CRM system struggles, so will your business.

According to Gary Allemann, MD at Harte Hanks Trillium Software partner, Master Data Management, “Data quality challenges are a huge obstacle to successful CRM. Given multiple users capturing and sharing somewhat volatile information – about Accounts, Contacts and Leads – it is inevitable that errors, duplicates and conflicts will arise. CRM systems themselves have little to no native capabilities to address the problem. This is why our certified connectors to popular CRM platforms like Microsoft Dynamics CRM, Salesforce, Siebel and MySAP CRM increase uptake and accuracy”

Join  Forrester Research CRM specialist Kate Leggett on 9th of February 2016 at 19h00  for a discussion of the data demands placed on CRM and how best to address them. Without a sustained attention to data quality, enterprises are at significant risk. This Trillium Software hosted webinar will also provide insights on the risk organisations face and how best to address them in a proactive way.

What you can expect to learn on this webinar:

• The innate data quality challenges inherent in being successful with your CRM initiatives.
• Some practical guidelines on how to incorporate sound data quality practices into your CRM operations – and how do it quickly.
• Some examples of how organisations have successfully addressed their data quality issues.

For more information on the event: Click here to register

When: Tuesday 09 February 2016

Time: 19:00 – 20:00