Webinar: B2B Data: Common Denominator for Marketing and Sales success

What does it mean to be data driven?

Once, data was the result of marketing and sales activities. Today it is beginning to drive those activities.

Join Master Data Management partner, Trillium Software, on 22 June 2016 for an enlightening discussion with direct marketing specialist, John M. Coe.

Coe will discuss how marketing and sales activities – and results – are increasingly dependent on data.

Amongst other topics, Coe will explore:

Crucial data requirements for new account-based marketing, segmentation, and predictive analytics
The fundamental challenge of data “decay”, its impact on operations and how to keep the data clean
The marketing and sales results achievable with an integrated data strategy