Leveraging location data to build consumer profiles
Location intelligence can tell you much more than where someone is. Analysing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money.
In this webinar you will meet Varun Chugh (Mobilewalla) and Thomas McKean (Procisely) who will discuss and demonstrate how points of interest (POIs), mobile trace data and geographical data are key to unlocking/generating actionable insights for B2C marketers and ad agencies. More takeaways from this webinar are how to leverage location data and POIs to build customer profiles, create audience segments, and inform ad deployment. Using mobile trace data and POIs to measure how many customers were exposed to a particular ad and then subsequently visited the associated POI. And How to analyse location history to build brand affinity and propensity profiles.
Join Precisely partner, Master Data Management for this webinar taking place on Wednesday, the 29rth of October 2020 at 17:00 CAT.
To register for this webinar click here.