{"id":419,"date":"2016-08-29T07:57:25","date_gmt":"2016-08-29T07:57:25","guid":{"rendered":"http:\/\/companies.mybroadband.co.za\/masterdatamanagement\/?p=419"},"modified":"2023-09-29T06:30:18","modified_gmt":"2023-09-29T06:30:18","slug":"webinar-customer-behaviour-analytics-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/2016\/08\/29\/webinar-customer-behaviour-analytics-in-the-digital-age\/","title":{"rendered":"Webinar: Customer Behaviour Analytics in the Digital Age"},"content":{"rendered":"

As we move firmly into the digital era, understanding customer preferences and creating a profile of them is paramount in order to retain existing customer, cross-leverage products and even attract new customers. Customer behaviour analytics on digital data from sources such as social media is key to achieving this and ensuring your business remains competitive.<\/p>\n

A 2016 Deloitte study found a 26 to 33% lift in conversion when shoppers used social media, indicating a strong behavioural influence of digital interactions on purchases. In the digital age, customer behaviour analytics are essential to help drive all aspects of the customer lifecycle \u2013 acquisition, engagement and retention \u2013 and increase revenue during those phases.<\/p>\n

Master Data Management\u2019s<\/a> partner, Datameer, will be hosting a webinar and will unpack the following issues:<\/p>\n