{"id":440,"date":"2016-09-27T06:59:25","date_gmt":"2016-09-27T06:59:25","guid":{"rendered":"http:\/\/companies.mybroadband.co.za\/masterdatamanagement\/?p=440"},"modified":"2023-09-29T06:30:18","modified_gmt":"2023-09-29T06:30:18","slug":"webinar-optimising-customer-acquisition-with-big-data-and-machine-learning","status":"publish","type":"post","link":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/2016\/09\/27\/webinar-optimising-customer-acquisition-with-big-data-and-machine-learning\/","title":{"rendered":"Webinar: Optimising Customer Acquisition with Big Data and Machine Learning"},"content":{"rendered":"<p>A recent E&amp;Y and Forbes study found only 37% of Chief Marketing Officers (CMOs) believed they had the capability to use analytics to tailor outreach to customers.<\/p>\n<p>Says Gary Allemann, Managing Director at <a href=\"http:\/\/www.masterdata.co.za\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en-GB&amp;q=http:\/\/www.masterdata.co.za\/&amp;source=gmail&amp;ust=1475043026761000&amp;usg=AFQjCNHiXQY5CpQl-94JemQB7QLh04TMYg\" rel=\"noopener\">Master Data Management<\/a> and distributor of Datameer solutions, \u201cWith 56% of all customer interactions from digital channels and flooding organisations with data, CMOs urgently need ways to create new age analytics that help them reach the\u00a0<strong>right<\/strong>\u00a0audience, with the\u00a0<strong>right<\/strong>\u00a0message, at the\u00a0<strong>right<\/strong>\u00a0time, in the\u00a0<strong>right<\/strong>\u00a0place.\u201d<\/p>\n<p>Join Datameer for the webinar, <a href=\"http:\/\/info.datameer.com\/optimizing-customer-experience-big-data-webinar-reg.html\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en-GB&amp;q=http:\/\/info.datameer.com\/optimizing-customer-experience-big-data-webinar-reg.html&amp;source=gmail&amp;ust=1475043026761000&amp;usg=AFQjCNE5oLuDqtLu3hMmmvwn55-gHeTzRw\" rel=\"noopener\">Optimising Customer Acquisition with Big Data and Machine Learning<\/a>, as John Morell, Senior Director for Product Marketing at Datameer and their panel of data scientists discuss and explain:<\/p>\n<ul>\n<li>How customer experience has changed with the dawning of the digital-age.<\/li>\n<\/ul>\n<ul>\n<li>Best practices to use customer analytics to acquire new customers.<\/li>\n<li>Real-world results from companies optimising customer acquisition with big data.<\/li>\n<li>How to create data pipelines and machine learning analytics to optimise customer acquisition.<\/li>\n<\/ul>\n<p>The webinar will take place on Tuesday the 4<sup>th<\/sup> of October 2016 at 3 p.m. CEST.<\/p>\n<p>Click <a href=\"http:\/\/info.datameer.com\/optimizing-customer-experience-big-data-webinar-reg.html\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en-GB&amp;q=http:\/\/info.datameer.com\/optimizing-customer-experience-big-data-webinar-reg.html&amp;source=gmail&amp;ust=1475043026761000&amp;usg=AFQjCNE5oLuDqtLu3hMmmvwn55-gHeTzRw\" rel=\"noopener\">here<\/a> to register for the webinar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Datameer for the webinar, Optimising Customer Acquisition with Big Data and Machine Learning, on Tuesday the 4th of October 2016 at 3 p.m. CEST.<\/p>\n","protected":false},"author":28,"featured_media":405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-440","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/posts\/440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/comments?post=440"}],"version-history":[{"count":2,"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/posts\/440\/revisions"}],"predecessor-version":[{"id":2442,"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/posts\/440\/revisions\/2442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/media\/405"}],"wp:attachment":[{"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/media?parent=440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/categories?post=440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/companies.mybroadband.co.za\/masterdatamanagement\/wp-json\/wp\/v2\/tags?post=440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}