Meltwater has launched a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog and social media conversations.

The Meltwater solution extracts the insights required to manage your brand, understand competition, and keep on top of industry trends.

This product is the latest in a series of technology innovations built on the promise of delivering insights from data on the outside in order to help organizations make better, more informed decisions.

Typically, companies will mine internal data, which is like looking in the review mirror to make decisions about the future, says Heidi Myers who heads up marketing for Meltwater for Europe and Africa.

Extracting business insights from the huge amount of data openly available on the internet, has paved the way for a new class of business intelligence, and the Meltwater platform presents real-time insights from the outside that can be used to drive business strategy, she adds.

Meltwater’s 23,000 customers are already looking outside, beyond their internal reporting systems to a world where information is constantly changing.

External factors can be as important as internal, that the scope of the influencer community is expanding, and that reputations can shift within minutes, so organizations need to move to real time media intelligence, Myers explains.

The new Meltwater solution has been completely redesigned with a modern user experience and workflows to help:

  • Cut through the noise – find the meaning in billions of conversations and identify what’s important
  • Track the market and see their impact – use analytics and real-time dashboards to take the guesswork out of market trends and campaign performance
  • Connect with key influencers – drive the conversation in any channel by delivering the right content to the right audience
  • Compare their brand – benchmark their performance against the competition

Meltwater’s new platform offers the freedom and control needed in a modern PR suite, with real-time analytics, updated GUI, and faster load times.