At the #PrintingReinvented launch in Lisbon this week, HP unveiled its new PageWide, OfficeJet Pro and LaserJet printers, and new Secure Managed Print Services offering.

The event was attended by over 750 guests, including Channel Partners and members of the media from around the world.

The highlight of the event was the introduction of HP’s PageWide technology to business printing, which offers lightening-fast printing and increased productivity.

The following pictures illustrate the scale of the event, while providing a glimpse of what there was to see.

The HP Printing Reinvented launch took place in Lisbon, Portugal at the Meo Arena.

Lisbon, Portugal

HP’s Printing Reinvented launch was hosted at the Meo Arena in Lisbon, Portugal

HP branded the entrance of the Meo Arena

Over 750 people from around the world attended.

Delegates arriving for HP’s Printing reinvented launch

Attendees take their seats for HP’s launch in Lisbon

HP experts took to the stage.

HP’s Rob Le Bras-Brown discusses the new printer lineup

HP’s Rob Le Bras-Brown unveils HP’s new printers

The Showcase allowed attendees to learn more about HP’s key features.

HP’s printing technology showcase

A look at sustainability at the HP Showcase

HP experts provided in-depth detail for journalists.

Roundtable discussions with HP experts

Country deep-dive discussions with HP regional experts

We get a closer look at HP’s new printers

Printing Reinvented by HP

HP OfficeJet Pro 8730 All-in-One printer

HP Color LaserJet Pro MFP M377dw printer

HP PageWide office printer