Brother International celebrated the total accumulated production of 60 million home sewing machines at its three production bases in Taiwan, China and Vietnam as of March 2017.

“For over 100 years in the sewing industry, Brother International has been providing products and services all over the world as a leading manufacturer in the home sewing machine market with a product offering that ranges from compact and easy-to-use sewing machines to feature-packed combination sewing and embroidery machines as well as multi-needle professional embroidery machines for home-based entrepreneurs or commercial applications,” says Dale de Villiers, marketing manager at Brother International South Africa.

Brother strives to focus all their energy on the ‘Customer-First’ approach and has played a crucial role in the home sewing machine market that dates back as far as 1908 when the Yasui Sewing Machine Company was established in Nagoya, Japan.

In 1923, Brother produced its first chain-stitching sewing machine for the mass production of straw hats.

And then, in 1932 Brother Industries was established as a sewing machine manufacturer and successfully started producing sewing machines to a mass market with the “Type 15 Model 70”, produced at the Tenma-Cho Factory.

Japan’s first electronic sewing machine was released in 1976, with computerised sewing machines in 1979.

The World’s smallest and lightest home sewing machine with embroidery functions was introduced in 1998, easy-to-use computerised sewing machines offering simplicity and functionality in 2007, the ultimate machine in sewing, embroidery, crafting and quilting in 2008.

In 2012, Brother launched the 5th generation (V-Series) of innovative sewing, embroidery, and quilting machines with new features completely unique to Brother.

The V-Series is an unprecedented line of machinery in Brother’s history due to its six industry-first features, as well as its expanded work area.

Brother has delivered new value in their sewing machines, including large colour LCD touch displays, intuitive thread sensors, many built-in features, and a range of industry-firsts such as the digital dual feed system and advanced camera technology.

Brother is still driven by the motto: “superior quality and diligent service” that is key to the company’s continued prosperity and reflects its commitment to producing quality products – a value that continues to be passed down to every Brother employee.

“We believe that the achievement of 60 million units is the result of our untiring efforts in innovation and development, the patronage of our long-time customers, and the efforts of our sales partners,” continued de Villiers.

“Going forward, as we strive to supply products that satisfy our customers, we will continue growing sales and focusing on product development to invigorate the home sewing machine market. We are now aiming to reach the production of 70 million units,” he adds.

For more information visit the Brother website.