South Africa’s 1st “State of Employee Engagement” survey reveals management and communication failures

Jul 3rd, 2014

South African industries are constantly under pressure as miscommunication and disinformation continues to drive a wedge between employers and their employees.

Not only does this disconnect often result in rolling mass action but it also affects the production and profitability of companies across all sectors of society. Around the world the root cause of this “disconnect” has been identified as Poor Employee Engagement.

To gain insights into the picture in South Africa, Johannesburg-based Communications and Technology company, PDT, recently conducted a survey of users into the state of their workplace engagement.

  • A staggering 85% of respondents felt their companies could do significantly more in this regard.

Download full report here 

What is Employee Engagement?

“Employee engagement should not be confused with the social state of staff or how happy people are to sit through an 8 to 5 working day,” says Cornel van Lingen, CEO of the PDT Group. “An engaged employee is one that positively and proactively influences business operations.

  • They are innovative
  • They are problem solvers and,
  • As research in the US, UK and elsewhere shows, they contribute massively to productivity and the profitability of their companies.”

South African Employers Mirror their US and UK Counterparts

Around the world, Employee Engagement and the associated benefits of getting it right has been the topic of many research papers in both the public and private sectors.

  • Gallup estimates that unengaged (read unproductive) employees in the UK costs their economy $64.8 billion a year, with only 33% of workers actively engaged by their employers.

“Our research reveals a similar pattern,” says van Lingen. “Of the 1,032 survey participants

  • 67% felt their managers could provide stronger guidance and communicate better with their teams.
  • 60% noted that their companies struggled to implement change and gain
    buy-in from employees.
  • 62% lamented the lack of regular feedback on company performance against goals.

This points to an alarming lack of communication and/or perceived leadership in South African businesses and enterprises – the economic impact of which is staggering.”

Proactive Engagement Delivers Proven Results

The results of PDTs survey into the State of Employee Engagement in South Africa is now available for download on the company’s website.

  • The survey features revealing statistics on key elements of engagement, drawing comparison between South Africa and other economies while highlighting corrective steps and the economic benefits thereof.

“High levels of engagement directly influence productivity, staff turnover, company efficiency and other key factors,” says van Lingen.  “This 2104 State of Employee Engagement Survey highlights the urgent need for local businesses to take a significantly closer look at ways in which they can improve and (subsequently) enjoy the benefits of successful Employee Engagement.”