Leading IT distributor Syntech – which celebrates its 10th year in business this year – has signed a deal for new offices in Cape Town as part of a R25 million property development.

The relocation to larger offices – including larger warehousing facilities – is part of the company’s re-branding process. The rebranding sees it change its name from Syntech SA to Syntech, as well as a move towards introducing a larger and more diversified product range, including a move into the consumer products market.

According to Ryan Martyn, a director of Syntech, the company has grown its overall revenue by 250% since the launch of its expansion programme in October last year.

Syntech, established in 2002, offers a wide range of product lines and has become recognised for its focus on professional storage and memory with high performance products such as Patriot, ATTO, OCZ, Sonnet, G-Technology and Netstor. These products are specifically imported to service media rich environments including clients within the film and production, photography and architectural industries.

But, with the company’s revenue increase, a number of new product lines have been added, including a move into CCTV, networking and security products.

“Moving into new offices – which was required due to our continued expansion – includes building a warehouse that is six times the size of our original warehouse.”

The new Syntech head office is part of a R25 million property development at Northgate Estate, Brooklyn, Cape Town.

“Our location,” said Martyn, “makes us the most accessible IT distributor in the Western Cape.”

Commenting further, Martyn said the change of the company’s trading name to Syntech, from Syntech SA, reflects its expansion outside of South Africa into the sub-Saharan region. Sales into the sub-Saharan region – which has mirrored the meteoric growth of overall company turnover – now accounts for 10% of total revenue.

“Besides our 250% turnover growth we have doubled our customer base,” said Martyn.

The rebranding exercise currently being undertaken by Syntech involves a “simplified, back-to-basics approach” including the commitment to a new company mantra, “Love Technology”, which “goes a long way towards summarising our edge in the market”.

“We are a company – with a committed team of people – who love technology, who are good at it, and who provide the right kind of technology to our client base in order for them to enhance their business delivery and success.”

Martyn said the company’s rebranding exercise and overall expansion plans will “stay in line with Syntech’s stated objective
– and commitment – to supply the best products, and to provide solutions that assist clients with the ultimate empowerment of their businesses.”