TRANSSION Holdings dominated the African smartphone market in the fourth quarter of 2021 with a combined unit share of 47.9%, and the Chinese mobile manufacturer has its sights on Q2 and Q4 of 2022 with at least two products to be launched in South Africa.
Mother company to TECNO Mobile and itel Mobile, TRANSSION surpassed competitor brands Samsung (19.6%) and Xiaomi (7.1%) and also dominated feature phone market with a combined unit share of 78% surpassing Nokia (8.6%) and Alcatel (2%), according to an International Data Corporation (IDC) report.
The TRANSSION-owned brand will be introducing enhanced memory technology in the SPARK product range and make a South African debut into 5G technology with their premium flagship device from the CAMON series in Q2 and Q4 of 2022.
The IDC report has also cited significant growth in the midrange price band with more growth expected and TECNO intends to be a contributor to this brand’s positive trajectory.
In 2021, TRANSSION Holdings introduced the TECNO SPARK 7 series and the CAMON 17P in South Africa, which contributed to the brands Q4 success in the country last year. Both products are in the midrange price band, which is part of the brand’s go-to-market strategy in South Africa, to make cutting-edge technology and quality smartphone devices accessible.
“We cater to the young and young at heart digital natives who want quality smartphone technology at an accessible price point. With the products set to launch in 2022, we aim to strike a balance by responding to the diverse income and lifestyle needs of the consumer.
Whether it is an aspirational student on a limited budget, a young creative who needs to manage their content, or an established professional whose device doubles-up as a mobile office, our new products promise to respond to these diverse needs,” says Zikona Captain, PR Manager, SA.