As smartphone makers keep developing, improving and innovating their technologies, not only is there more choice of device for phone users, but the devices’ features and specs keep getting smarter.

Long gone are the days where you struggled to find a semi-decent smartphone. Nowadays finding a phone that will meet all your needs and wants in life (and even go above and beyond those) is easier than ever before.

Photography made easy

When discussing advances in the quality and capabilities of phones, camera setups immediately comes to mind. Capturing life’s memorable moments through photos and videos is something that occupies the time of many people, and with selfies having become so popular, phone cameras need to produce quality, crystal-clear pics. The capabilities of phone cameras have developed so much that some argue that you no longer need to take a traditional camera with you wherever you go; simply pull out your phone and snap away. You also don’t have to be a photography expert to take stunning pictures. The technology does a lot of, if not all of the work for you, so that all you need to focus on is striking your best pose. One such example is the SPARK 10 Pro from TECNO, which boasts a 32MP front camera with three-tier adjustable brightness flashlight, so that you’re able to capture selfies no matter where you are or the lighting conditions around you.

Longer-lasting batteries and high-speed charging

Another aspect of phones that has developed rapidly is battery size. With more and more time being spent on phones due to work and personal matters, and with many high-intensity activities being done on them (think apps, gaming, social media browsing etc.), batteries need to be robust and long-lasting. These days, most smartphones that are worth their salt have a 5,000mAh battery, reflected in all of TECNO’s new devices that it recently brought to South Africa (SPARK 10 Pro, SPARK 10 5G, SPARK 10C, SPARK Go 2023, and POP 7). Charging speeds have also become faster and faster, as who wants to wait for hours while their phone has to be connected to a plug point? With loadshedding remaining an everyday occurrence, having long-lasting phone battery life and the ability to top it up quickly remains a high priority.

Memory Fusion for more convenience

A phone technology that has been developed and is constantly being worked on is Memory Fusion. This technology draws unused read-only memory (ROM) and channels it to random access memory (RAM) operations. This enhances the device’s multi-tasking capacity, allows for seamless switching between applications that are running concurrently in the background, quickly retrieves frequently accessed files and apps, reduces lag when online gaming, and stabilises the phone’s systems for more sustainable performance and longer battery life. All of TECNO’s new devices in South Africa come with this technology. What is exclusive about Memory Fusion to TECNO is the three options that users can choose from when expanding their RAM, rather than being limited to just one.

The 5G future

As 5G coverage continues to be rolled out further in South Africa, more smartphone makers are bringing 5G phones to the market. TECNO’s SPARK 10 5G device recently arrived in the country, and is all about speed; bringing faster internet browsing, less lag with online activities, and low latency when it comes to connectivity. This means that scrolling, posting on social media, online gaming, streaming your favourite movies and series, meetings, connecting with family and friends, and other activities you use your phone for are seamless and effortless.

Alongside all of the aforementioned technological advancements, it will be interesting to see what developments and innovations smartphone makers come up with next. All in a quest to make their users’ lives more accessible, convenient and fun.


SPARK 10 Pro, SPARK 10 5G, SPARK 10C, SPARK Go 2023, and POP 7 are all available from select TECNO retail partners, including Ackermans, Edgars, Game, Jet, Makro, Mr Price, TFG, and Vodacom (availability varies per retailer and per model and while stocks last) for a recommended retail price of R6,999 for SPARK 10 Pro, R5,499 for SPARK 10 5G, R3,499 for SPARK 10C, R2,499 for SPARK Go 2023, and R1,999 for POP 7.

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