Since arriving in Africa in 2008, the itel brand has won the hearts and minds of fans across the continent. Striving to democratise smartphone technology in Africa, by giving more people access to reliable, useful tech, itel focuses on providing great value for money while appealing to the price consciousness of many tech users on the continent.

These days, phones shouldn’t be unbelievably expensive, as due to ample supply and advances in technology they are readily available, and people have now realised this. Having a phone opens up a world of possibilities for a person, from keeping in touch with family and friends, and staying up to date with the latest goings-on and news in the world, to networking and doing business. With its devices, itel aims to empower individuals and allow them to ‘Enjoy Better Life’, which is the brand’s slogan.

According to the latest Worldwide Mobile Phone Tracker data from the International Data Corporation (IDC), itel ranked number one globally in terms of market share for feature phones, as the number one smartphone brand by market share globally for phones under $75, as well as the number one smartphone brand in Africa by market share for phones under $100. These first place rankings are a testament to the popularity of the itel brand among its fans, not just in Africa but across the world as well.

However, itel’s work goes far beyond simply connecting people with reliable and useful technology. Across the African continent the brand has also been praised for the corporate social investment (CSI) work that it does. As a brand for the people, itel has invested money and time into helping communities who are in need. Providing entrepreneurs and small businesses with work spaces in refurbished shipping containers in South Africa, and giving educational materials (including textbooks, school uniforms, school bags, and school shoes) to children in Nigeria, are just two of the standout examples of the good work that itel has done, and which will continue in future.


Various smartphones from itel, including the A05s, P40, A60s, A60, A04, and A18, are available from select retail partners in South Africa. These include Ackermans, Edgars, Incredible, HiFi Corp, Mr Price, PEP, and TFG (availability varies per store and while stocks last).

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