Having cemented its place among quality, entry-level devices, itel is now making moves towards the mid-range space in South Africa.

This fiercely contested space has no shortage of options for tech users to choose from, and itel is looking to leverage its value for money proposition combined with impressive tech for devices in this price segment.

The latest devices introduced by itel into the country, and those tentatively planned for introduction next year, reflect this move.

A good example is the itel P40, which came with a recommended retail price (RRP) of R1,999. This costs a bit more than what itel fans are used to from the brand, but this device packs some useful tech inside it. This includes a giant 6000mAh battery, one of the biggest batteries in any phone; 18W fast-charging for when its power runs low; and a 6.6-inch display, larger than other affordable phone options.

Another example of the brand’s shift is the itel A05s (R1499 RRP). This phone brings big storage that many comparable devices lack (32GB of Read-only Memory (ROM), which is expandable up to 128GB, and 4GB of extended Random Access Memory (RAM)), a large 6.6” HD+ Waterdrop display,  a 4,000mAh battery, and both fingerprint and face unlock functions.

While itel is not yet disclosing the exact smartphone models that will be introduced into South Africa next year, it is expected that the brand will continue to push into the mid-range space with various options.

One of the driving force’s behind the brand’s approach is the belief of democratising smartphone technology in Africa, by giving more people access to reliable, useful tech. itel focuses on value for money, appealing to the price consciousness of many tech users. However, despite these new moves, itel is not forgetting its fans in the entry-level space either, recognising that there needs to be a device for everyone no matter their budget or requirements.


Various smartphones from itel, including the P40, A05s, A60s, A60, A04, A18, and V52 LTE are available from select retail partners in South Africa. These include Ackermans, Edgars, Incredible, HiFi Corp, Mr Price, PEP, and TFG (availability varies per store and while stocks last).

Keep your eyes open for exciting Black Friday deals that will be announced in due course that will see these devices become even more affordable and accessible for fans (deals still to be confirmed on select models. Availability to vary per retailer and while stocks last).

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