For the past 16 years itel has been bringing useful, user-friendly tech to more people through its affordable phones and accessories. During the journey, itel has transformed from a mobile phone brand to a smart life brand.

In celebrating its 16th anniversary this year, itel has decided to switch to a new look, co-creating with the people who know the brand the best, its loyal fans. This revamp comes with a new look and feel, and the chance to be a part of itel’s story and history.

Dubbed the ‘I tell’ campaign, itel is looking for its fans to flex their creativity and come up with a logo that they believe reflects the brand’s character and values. In doing so, not only will the fans contribute to a brand they love, but will also stand a chance to win some prizes, including an itel P40 smartphone. The closing date for entries is 26 November, and entries can be done in the comments section of the campaign post, which can be found here.

Still sticking to itel’s iconic deep red colour, the desired logo must showcase the passion that the fan has for the brand, while peaking the interest of viewers and exemplifying the brand’s core values, including innovation, fun and inclusiveness. Join the campaign’s conversation on social media using #itelRevamp.

But the fun doesn’t stop here. Phase two kicks off on 4 December 2023, and will involve itel fans telling their stories every week and sending their New Years wishes, until 25 December 2023, based on weekly themes. Getting to know each other is one of the main benefits, but there will also be more chances to win prizes.

Fans have not only embraced itel, but have exemplified its slogan of ‘Enjoy Better Life’, by being a part of the itel family and journey and this campaign will gather extraordinary fan stories as a part of the brand’s story.

Follow and keep an eye on the itel South Africa Facebook page for further details about the campaign, and it’s the place where you can be a part of itel’s history!


Various itel smartphones, including the P40, A05s, A60s, A60, A04, A18, and V52 LTE are available from select retail partners in South Africa. These include Ackermans, Edgars, HiFi Corp, Incredible, JET, Mr Price, PEP, Pick n Pay, Shoprite, and TFG (availability varies per retailer, per store and while stocks last).

Be on the lookout for exciting Black Friday deals from itel, some of which are already live, that will see these devices become even more affordable and accessible for fans (deals on select models only. Availability varies per retailer, per store and while stocks last). Visit the itel South Africa Facebook page for more information about these.

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