itel, a leading global smart life brand committed to providing affordable and high-quality consumer electronic products, is excited to announce a transformative rebranding initiative that includes a fresh logo and brand identity. This move signals a pivotal moment in the brand’s history, blending modern aesthetics with its core mission to meet the technological needs of under served markets.

As part of its ongoing commitment to enhancing the quality of life for consumers in emerging economies, itel has collaborated with DesignStudio, a global design team based in Australia, to craft a youthful, energetic, and forward-looking logo. This significant departure from the previous design retains the iconic speech bubble, symbolising itel’s dedication to communication and connectivity.

The vibrant magenta hue chosen for the new logo exudes a positive and youthful vibe, reflecting itel’s commitment to staying dynamic in the rapidly evolving tech landscape. The consistent forward slanted angle throughout the logo symbolises itel’s future focus on empowering and supporting communities through its innovative products and services.

Founded 16 years ago, itel has evolved from a mobile phone brand into a comprehensive “smart life” brand, offering a diverse ecosystem of products. itel now encompasses smartphones, accessories, personal care products, and home appliances, aiming to provide ecosystem services that enhance the lives of customers in emerging markets.

Maintaining its prominent industry position, itel is proud to be ranked as the Global No.1 in the feature phone category and the Global No.1 smartphone brand under $75, according to IDC sales data in Q2 2023.

“Innovation is not merely about change but evolving to meet the ever-evolving needs of consumers. itel’s rebranding is a testament to our unwavering commitment to providing accessible and innovative smart technology that empowers individuals and communities in emerging markets. We remain dedicated to our original purpose of ‘Enjoy Better Life,’ and this transformation is a bold step forward in that journey,” said Bruno Li, General Manager of itel.

Tell Your Story

As part of the rebranding, itel South Africa will be running a campaign from 04 – 25 December. Named ‘I Tell My Story with itel’, fans are encouraged to share their life story every week under the theme of the week. For the three weeks these themes will be Growth, Companionship, and Luck. Each week one winner will be selected with an itel P40 device as the prize. In January, more winners will be chosen and rewarded with itel accessories.

Check in at the itel South Africa Facebook page for further details about the campaign, and enter in the comments section under each weekly competition post. The first week’s competition post can be found here.


Various itel smartphones, including the P40, A05s, A60s, A60, A04, A18, and V52 LTE are available from select retail partners in South Africa. These include Ackermans, Edgars, HiFi Corp, Incredible, JET, Mr Price, PEP, Pick n Pay, Shoprite, and TFG (availability varies per retailer, per store and while stocks last).

Keep an eye out for Christmas deals from itel, which will allow you to get your hands on a new smartphone at an even more affordable price (deals on select models only. Availability varies per retailer, per store and while stocks last). Visit the itel South Africa Facebook page for more information about these.

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