Having celebrated Valentine’s Day this week, love is certainly in the air. Whether you have a significant other or not, a relationship you may not have thought about recognising and celebrating is the one you have with your phone.

It’s your constant companion, which brings you connectivity with family, friends and loved ones; convenience and functionality; entertainment, and much more. In a world where technology reigns supreme and phone choices are plentiful, a brand to definitely look at is itel, which brings affordable phones that not only look and feel good, but also boast surprising features and specs for phones in their price range. Here are some of the standout features and specs to love about itel devices.

Eye-catching Designs and Comfortable to Use

Starting with the most obvious, being the outside, itel phones boast a trendy look. The design philosophy of these phones is a harmonious blend of sleek aesthetics and practical functionality, resulting in devices that not only catch the eye, but also enhance the overall user experience.

They come in a variety of colours and finishes, allowing users to express their personal style. Their weight and size also make them comfortable to hold and use, which is more important than people first think.

Democratising Phone Accessibility

Playing mostly in the entry level to mid-range space, the pricing of itel phones make them more accessible for more people. An example is the itel P40, which you can pick up for R1,599 on a current special offer. A quality, reliable phone doesn’t need to cost you a small fortune, as demonstrated by itel phones.

Everyday Photography Needs Met

While the saying goes ‘You get what you pay for’, the camera setup and performance on most itel phones (especially the newer models) is decent, especially when compared with the price of the device. In the budget-conscious segment, itel phones often provide cameras suitable for everyday photography needs, with quite a few adjustable settings to enhance the quality of pictures.

Long-lasting Battery Life

With loadshedding ramping up and access to charging devices becoming more and more limited, having a phone that can last power-wise is essential. itel phones pack large, long-lasting batteries into them, meaning you don’t have to worry about your phone dying at crucial times. An example would be the itel P40, whose 6,000mAh battery translates into three days off of one charge (average – dependent on heaviness of phone usage).

Reliable and Durable

Having a phone that won’t need to be replaced anytime soon can’t be overstated. One that is reliable and durable and dependable. itel phones fall into this category, because despite being affordable the quality of their builds has not been sacrificed.

More Than Just a Phone in the Box

When you buy an itel device, you are not just getting a phone in the box. Along with the affordable price, even more value comes out of the box with a charger, USB charging cable, earphones, screen protector and phone cover also included. This is not a guarantee with every phone you buy these days, where in some instances you must pay extra for these essential accessories.

Note: The availability of these features and specs may vary depending on the model of the itel device in question.

Special Offers on itel Phones

You can get a new itel device at an even more affordable price, with deals currently running at several retail partners. These include Mr Price, which is offering the itel P40 at R1,599 (save R400), the itel V52 at R699, and the itel A48 at R899 (save R300) – (availability varies per retailer per product and while stocks last).

Ackermans and PEP also have special offers on itel phones at present with both the itel P40 and itel A04 available for R1,699 (save R300) and R999 respectively at Ackermans. If you’re looking for a more basic model that adequately covers your connectivity needs, the itel it2163 is selling for only R159 at PEP (availability varies per retailer per product and while stocks last).

Visit the itel South Africa Facebook page for more information on these current deals and others, competitions, and new offerings.


Various itel smartphones, including the P40, A05s, A60s, A60, A04, A18, and V52 LTE are available from select retail partners in South Africa. These include Ackermans, Edgars, HiFi Corp, Incredible, JET, Mr Price, PEP, Pick n Pay, Shoprite, and TFG (availability varies per retailer, per store and while stocks last). Visit the itel South Africa Facebook page to stay informed on the latest news.

For any related media queries, please contact [email protected]