One of Africa’s most popular smartphone brands itel has announced the arrival of two new smartphones in South Africa – the itel A90 and itel A06s.
Designed to deliver reliable performance, stylish design, and exceptional value, these new additions to itel’s lineup are built with the needs of budget-conscious consumers in mind.
Whether they’re looking for smooth everyday functionality or an affordable smartphone, the itel A90 and itel A06s offer smart solutions without compromise on quality.

itel A90 – A Durable, Go-to-Choice
itel A90 combines a robust build, AI efficient functionality, and eye-catching aesthetics. A large 6.6″ dynamic display accompanied by a 90Hz refresh rate and up to 180Hz touch sampling, ensures seamless scrolling and an immersive experience while using the itel A90.
Powering the device is an octa core chipset, paired with Android 14-based itel OS 14 and up to 8GB RAM and 64GB internal storage (expandable via microSD) – ideal for multitasking, apps, photos, and more.
itel A90 also breaks expectations for entry-level devices by integrating easy-access AI features, such as AI Search to help with instant answers and smarter browsing, AI Translate to break language barriers on the go and Reading Assistant can assist users summarize articles with one tap for efficient learning and work.
Durability meets practicality with an IP54 rating, meaning the A90 is protected from dust and light splashes, and its 5,000 mAh battery complemented by 15W fast charging keep users connected for longer.
Photography and everyday functionality are equally well catered for with a 13MP main sensor headlining the AI rear camera, supported by LED flash, HDR, and panorama capabilities – plus a 5 MP front camera for selfies and video calls.
A side mounted fingerprint sensor adds secure convenience, and the phone comes in the box with a free protective cover, earphones and charger, so no need to spend any more on vital accessories.
The itel A90 is available in vibrant titanium or black finishes and brings great value to users – combining modern display quality, reliable performance, long lasting battery life, and rugged build, all in a smart, budget-friendly package.

itel A06s
The itel A06s delivers a reliable and user-friendly experience tailored for budget-conscious mobile users.
Boasting a sizable 6.5″ IPS HD display, it provides crisp visuals ideal for social media, streaming, and casual gaming.
A quad-core processor is paired with 4GB RAM (with virtual extended RAM capability) and 32GB of internal storage (expandable via microSD for users needing more space).
The device runs Android 14 Go edition, ensuring a lean, performance-optimised operating system that complements the hardware setup. Powering the itel A06s is a 4,000mAh battery that supports non-fast charging via USB-C, offering dependable all-day use.
With a lightweight and sleek design at around 196g, the itel A06s comes in interesting green and black finishes and blends essential smartphone functionality with affordability and ease of use for all phone users. In the box the phone also comes with a free protective cover, earphones and charger, so no need to pay extra for any of the essentials.

Other Models on the Way
Aside from the A90 and A06s, itel will be bringing other models into South Africa in the coming months. These include the itel V54, itel A90s, and itel City 100. Be on the lookout for news about these devices as they become available.
itel continues to bring budget-friendly smartphones to ensure that high-quality mobile technology is accessible to everyone, especially first-time users and cost-conscious consumers.
By focusing on affordability without compromising on essential features, itel empowers users to stay connected, productive, and entertained.

Availability
The itel A90 is available from PEP for a recommended retail price of R999 (availability varies per store, and while stocks last. E&OE).
The itel A06s is available from Ackermans, PEP, and TFG for a recommended retail price of R799 (availability varies per retailer, per store, and while stocks last. E&OE).
Other itel smartphones are available from select retail partners, including Ackermans, Dunns, Edgars, Game, HiFi Corp, Jet, Mr Price, OK Furniture, PEP, Shoprite, TFG, and Vodacom (availability varies per retailer, per product, per store, and while stocks last. E&OE).
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