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Profile

AutoTrader, a South African owned business and digital marketing company, launched on the 16th April 1992. We bring together buyers and sellers across all types of vehicles. Key to success, AutoTrader has no transactional barriers and directly connects buyers & sellers by being transparent with the physical address, telephone number, email address and website address.

AutoTrader CEO George Mienie said, “After 25 years, we have successfully transitioned the business from print to digital. Our last ever issue of the AutoTrader magazine hit the shelves on Thursday, 30 March 2017. We will continue to offer world-class market leading solutions for buyers and sellers of vehicles. As always, we have exciting product diversification, launches and marketing campaigns ahead of us.”

The largest automotive marketplace

AutoTrader.co.za has the largest automotive marketplace in South Africa and gets over 5 million visits each month to online platforms with car shoppers conducting millions of searches across more than 70 000 vehicles on mobile, tablet, desktop devices and apps.

AutoTrader.co.za uses state-of-the-art technology to bring motor vehicle buyers and sellers together. In addition, it was the first in its category in South Africa to launch a fully mobile responsive website. World class iOS and Android applications mean car shoppers can car shop anywhere, anytime.

Over 70% of South African dealerships advertise on AutoTrader.co.za, who access bespoke digital dealer tools to track online performance. Therefore, as the market leader, AutoTrader leveraged the large amounts of data in possession & created a startup, AutoFuzion, revolutionary software designed to use up to the minute demand and supply trends to help dealers make better pricing and stocking decisions

Thousands of private advertisers have sold their vehicles on AutoTrader. With a focus on solving for pain points in the car buying journey, in 2017 AutoTrader MarketPlace was launched, solving for the safety, security & financing issues in buying & selling cars privately and Vehicle Check allows car shoppers to check a cars history before buying.

AutoTrader hosts a weekly expert motoring show #AutoCentral on CliffCentral.com, Mondays at 10am and the podcasts are available for download on AutoTrader.co.za.

While in partnership with Qhubekha, AutoTrader created #DriveChange, an initiative which helps hundreds of underprivileged children get bicycles to get to school every day.

In addition, AutoTrader publishes AutoTrader Commercial, AutoTrader Agri & AutoTrader Wildlife magazines. CommercialTrader.co.za relaunched in 2016, in preparation for the digital future.