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Our commitment to our stakeholders is to be the best and most successful distributor in our region. We strive towards this goal by being the most valued channel for our partners and by contributing to the growth and profitability of our shareholders, staff, vendors, channel partners and their customers. Our mission is to create value through excellent service, incremental efficiency realisation, demand generation, relevant skills, and access to markets. We provide offerings to our resellers which include our vendor relationships, relevant skills, access to credit, training and business development.

We focus culture on respect for our diversity and aspirations of all stakeholders and commitment to ongoing innovation of our offerings. We remain considerate of interests of the society, conforming to ethical standards as defined by the law, regulations, internal policies and procedures and the requirements of our stakeholders including dedication to the promises we make.

We strive to be a catalyst in the transformation of the channel by improving our relevance to the market through the continuous improvement of our people, processes, systems, product and services. We believe that our transformation lies in us building ecosystems which enables our channel to transcend technology to real digital value creation.