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The Next Big Shift in Business Messaging

Kero’s latest whitepaper provides guidance for brands navigating SMS, WhatsApp Business and RCS for Business as channel, geographic coverage and consumer preferences evolve

15 October 2026

Keeping 80,000 Promises

For the Joy of Giving Trust, the NGO behind the Santa Shoebox project, SMS is more than a communication channel. It helps a lean, seven-person team coordinate thousands of donors and recipients, keep Santa shoeboxes moving and ensure that promises made to children are kept.

6 October 2026

The Cost of an Empty Seat, Table or Room in Hospitality

For hospitality businesses, a reservation is more than just a booking - it represents a prepared room, a reserved table, an allocated guide or a planned experience. When guests fail to arrive, the opportunity to monetise that space is lost.

27 March 2026