Webinar: Customer Behaviour Analytics in the Digital Age
As we move firmly into the digital era, understanding customer preferences and creating a profile of them is paramount in order to retain existing customer, cross-leverage products and even attract new customers. Customer behaviour analytics on digital data from sources such as social media is key to achieving this and ensuring your business remains competitive.
A 2016 Deloitte study found a 26 to 33% lift in conversion when shoppers used social media, indicating a strong behavioural influence of digital interactions on purchases. In the digital age, customer behaviour analytics are essential to help drive all aspects of the customer lifecycle – acquisition, engagement and retention – and increase revenue during those phases.
Master Data Management’s partner, Datameer, will be hosting a webinar and will unpack the following issues:
- The impact of the digital age on customer behaviour
- Best practices on creating customer behaviour models
- How to create behavioural analytics supporting all areas of the customer lifecycle
Please join Datameer and Jennifer Lee, Partner & National Retail and Consumer Analytics Practice Leader from Deloitte on Wednesday the 7th of September 2016 at 15:00 (until 16:00).
Location http://info.datameer.com/Customer-Behavior-Analytics-in-the-Digital-Age.html