Webinar: Optimising Customer Acquisition with Big Data and Machine Learning

A recent E&Y and Forbes study found only 37% of Chief Marketing Officers (CMOs) believed they had the capability to use analytics to tailor outreach to customers.

Says Gary Allemann, Managing Director at Master Data Management and distributor of Datameer solutions, “With 56% of all customer interactions from digital channels and flooding organisations with data, CMOs urgently need ways to create new age analytics that help them reach the right audience, with the right message, at the right time, in the right place.”

Join Datameer for the webinar, Optimising Customer Acquisition with Big Data and Machine Learning, as John Morell, Senior Director for Product Marketing at Datameer and their panel of data scientists discuss and explain:

• How customer experience has changed with the dawning of the digital-age.

• Best practices to use customer analytics to acquire new customers.
• Real-world results from companies optimising customer acquisition with big data.
• How to create data pipelines and machine learning analytics to optimise customer acquisition.

The webinar will take place on Tuesday the 4^th of October 2016 at 3 p.m. CEST.

Click here to register for the webinar.