Data governance is key to differentiating your customer experience

Mar 17th, 2020

The Customer Experience (CX) has become critical to business success. Customers are no longer satisfied with blanket marketing attempts to sell them products they are not interested in. They demand highly personalised and relevant experiences, and this requires marketing to become more data-driven than ever. Data can no longer be considered ‘an IT problem’ – it is arguably the most important asset to any business and it needs to be governed effectively. Data governance has become the key to excellent customer experiences.

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How to liberate legacy data sources with Syncsort and Databricks.

Mar 9th, 2020

Join Master Data Management for this Syncsort webinar. Taking place on Tuesday, the 24th of March 2020, this webinar will address the challenges inherent in moving legacy data – from your mainframe, ‘IBM i’ and relational data sources, into the Databricks Unified Data Platform, quickly and easily.

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