The benefits of successful data lineage are significant, allowing financial firms to gain a better understanding of their applications and data, switch off unnecessary systems and data feeds, save costs, and support the business with the right data at the right time.

The webinar taking place on 24 May 2017 will be highlighting how new data practices for IT and marketing can drive successful omnichannel marketing with a single view of your customers.

Oorganisations have access to more data than ever before, however, this data cannot be used to its full advantage if it cannot be identified, located, and established if it can be trusted.

Data needs to be stored in such a way that once a database is utilised the information is, easily available, scalable and flexible, and a NoSQL database does just that.