Google removes ‘beta’ tag from its new advertising interface
Today Google announced the removal of the “beta” label from its new interface for AdWords.
The new version of the AdWords web interface, the online application through which advertisers monitor and manage their online marketing campaigns, began public testing in November 2008 and is currently available to nearly all advertisers worldwide.
Google has redesigned the AdWords interface with the goal of making account management faster, clearer and more intuitive. To that end, campaign navigation is now simpler, data more accessible, and many new features have also been added.
Among the enhanced and new features are the following:
• Performance graphs: Quickly recognize trends in account performance via custom graphs on every page
• Roll-up tabs: Identify top priorities by viewing and editing all keywords, placements or ads in an account on a single tab
• In-line editing: Make faster adjustments with single-click editing that doesn’t require loading a separate page
• Networks tab: Improve performance on the content network by looking at site-level statistics and making changes directly from your reports
• Filters: View only the keywords, ads or other parts of an account that meet or miss the performance thresholds customers specify
• Spreadsheet editing: Make efficient bulk edits to keyword lists by using spreadsheets directly in an account
• Location extensions: Make ads locally relevant by including business addresses with ads
• Custom alerts: Flag real-time changes in key metrics to stay on top of trends in your performance and quickly take corrective action
“The new AdWords interface has given us huge gains in efficiency,” said Alex Mann, CEO, ClickTime. “We’re spending less time navigating the system and more time making good decisions.”