EA calling all BETA applicants!

PC Fans Get a Chance to Play SimCity with Its Ground-Breaking Simulation Engine GlassBox in Advance of Its March 5 Launch

The day that Mayors have been clamoring for is almost here – Electronic Arts Inc. (NASDAQ:EA) today announced that the SimCity™ beta will run from January 25 – January 28, 2013. Eager fans who want to get an advance look at SimCity have a limited time to sign up at www.simcity.com/beta before the application process ends at 1PM EAT on January 21*. Developed by Maxis, SimCity will be available March 8 and is available for pre-order right now.

“It is always an exciting moment to share a game that is still in development with its biggest fans prior to launch,” said Lucy Bradshaw, Senior Vice President and General Manager of EA’s Maxis Label. “This beta will help the team improve the live service aspects of SimCity to ensure a smooth and user-friendly experience at launch. I want to thank everyone for signing up – we are excited to share one of our most beloved franchises with our fans.”

The SimCity beta is a chance for fans to deliver feedback that will help shape the final touches of the game. As a live service, SimCity will continue to provide updates that evolve the experience, delivering a dynamic platform that grows and expands over time. For more details about the beta head over to www.simcity.com/beta.
Developed by the renowned Maxis studio in Emeryville, SimCity delivers unprecedented depth of simulation with the new GlassBox Engine, where everything is simulated, up to 100,000 individual Sims on the street. The model-like world and detail of the simulation make this the most responsive and personal SimCity ever. This is also the most expansive city management game yet where multi-city gameplay across regions delivers a larger playing field. Play a single city or up to 16 cities at once, each with different specializations.

Multiplayer is also a first for the series, which adds a new dimension to the game, as decisions impact both the city and the region, creating new ways to play by collaborating or competing to earn achievements and to top leaderboards. Whether you play by yourself, with your friends or the rest of the world, SimCity introduces an infinite world of possibilities.
SimCity has been rated PG13 by the Film and Publication (FPB) of South Africa. To stay up-to-date on the latest regarding SimCity, and to pre-order now, please visit www.SimCity.com and http://www.facebook.com/SimCity. Press assets for SimCity are available at www.info.ea.com
*Conditions and restrictions apply. See www.simcity.com/betadisclaimer for details.